VALUES-BASED BRAND STRATEGY
We have a number of social good and not-for-profit clients, including Amnesty International, OzHarvest and Vision Australia. Particularly for a not-for-profit, strong brand marketing is essential and we partner with these brands to help them attract greater philanthropic donations and sponsorships. It is a cluttered world and the nature of philanthropy is also shifting. Social and cultural change and values-based decision making are underpinning this change. And increasingly, the measurement of its impact is demanded.