Aaron MerhabBrand Analyst
Seminal advertising industry TV series ‘Mad Men’ brought Aaron to research. His interest in art translates to using creativity and unique concepts and frameworks to solve brand and research problems. Aaron is particularly interested in the way people think and are influenced by culture, and in how much human decision making is subconscious. He holds a Bachelor of Business & Commerce in Marketing from Western Sydney University.
‘THE MAN WHO HAS NO IMAGINATION HAS NO WINGS’