Zac’s natural problem-solving skills and keen interest in consumer behaviour have driven him into the dynamic field of Market Research. With a background in Brand and Event Activation, as well as a Bachelor’s degree in Marketing and Consumer Insights from Macquarie University, Zac leverages his expertise in market trends to craft perceptive and insightful business strategies. Zac’s deep-rooted passion for music has not only fuelled his creative side but has fostered a strong attention to detail, enhancing his ability to accurately assist brands with confidence.

Anna’s career commenced in a large multinational brand where she realised her combined passion for projects and insights.  Moving directly into Market Research enabled her to forge a career in transforming brand data into actionable strategic insights.  Anna has led complex trackers for large media and entertainment companies, as well as working on many bespoke research pieces in the sporting industry.  Anna enjoys building strong relationships with clients, believing interaction and immersion helps to better understand the business research goals.

Anna’s love of problem solving and understanding consumer behaviour led to her interest in marketing research. She has enjoyed working with many multinational companies across a variety of industries to provide insightful and practical interpretations of research results that enable them to build their brands with confidence. Anna has a passion for learning and education and is always looking for a new challenge. Anna holds a Bachelor of Business, graduating with first-class honours. She has also completed a Masters by Research in Marketing at the Ehrenberg-Bass Institute where she developed an enthusiasm for research and writing.

Fascinated with storytelling from a young age, Grace was drawn to research and how it
can be used to convey human stories and experiences. Starting as a research project
coordinator in London, Grace learned the ins and outs of quantitative and qualitative
research, working with a variety of clients in a range of sectors. Her interest in the arts
has resulted in a particular specialism in the music and entertainment sector. A keen
problem solver, she enjoys working with clients to find creative research solutions to
inform impactful strategic insights.