House of Brand Group

The specialists in brand science and
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We don't do everything. We specialize in brand research.At House of Brand Group we are always pioneering brand health measurement, advanced analytics, qualitative methodologies, archetypal semiotics and cultural intelligence.We transform brand tracking into powerful strategic actions that energize organizations to supercharge their growth.

Est. 2011 · Sydney
Certified B Corporation

What we do

New brand science.

01 / 03The Fox
The Fox

Brand Health Tracking

Measuring the Potential Energy of the brand. Brand trust, NPS, rational drivers and long term equity.

Watchful, discerning — guarding what's earned

02 / 03The Hare
The Hare

Brand Energy™

Measuring the Kinetic Energy of the brand. Cultural momentum, qualitative and cultural intelligence, social listening and NPS integration.

Quick, kinetic — momentum made visible

03 / 03The Crow
The Crow

Growth Consulting

For clients with too much data and not enough insight, we synthesize and interpret data sets to inform clear action-planning for growth.

Knowing, considered — wisdom from a wider view

What clients say

No one understands our business like House of Brand.

Supermarket CEO

Certified B Corporation

Certified B Corporation

Business as a force for good.

We're proud to be a Certified B Corporation — independently verified to meet the highest standards of social and environmental performance, transparency, and accountability. Joining over 10,000 companies across six continents committed to using business as a force for good.

All Group profits go to the Rebecca Rebuild Institute, a not-for-profit that helps inform people how to rebuild their optimal health once they are in remission. rebeccarebuild.org

Rebecca Rebuild Institute

Our people

Engaging and Experienced Experts.

Headquartered in Australia and with teams across the USA and UK, our housemates are a diverse team of brand strategists, insight specialists, data analysts and growth consultants.

Meet the housemates →
House of Brand team

Get in touch.

Tell us about your brand challenge and what you're looking to understand. Fill in the form here or email us at hello@houseofbrandgroup.com.

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