What we do
The specialists in brand science and
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We specialize in brand health tracking globally — transforming measurement into a core strategic tool, and energizing the actions that inspire organizations to do more, make more, and be more.
Brand Health Tracking
Measuring the Potential Energy of the brand. Brand trust, NPS, rational drivers and long term equity.
Watchful, discerning — guarding what's earned
Brand Energy™
Measuring the Kinetic Energy of the brand. Cultural momentum, qualitative and cultural intelligence, social listening and NPS integration.
Quick, kinetic — momentum made visible
Growth Consulting
For clients with too much data and not enough insight, we synthesize and interpret data sets to inform clear action-planning for growth.
Knowing, considered — wisdom from a wider view
What clients say
No one understands our business like House of Brand.
Supermarket CEO
Case studies
Work that moved the needle.
Modeling insights for a global bank.
Too much data, not nearly enough insight — signals scattered across Voice of Customer, Strategic NPS and brand tracking with no single view for leadership to act on.
A single set of actions for the business each quarter, tracing how CX improvements move brand health and which metrics lead versus lag.
BX for one of the world's best airlines.
Needed to see whether brand values actually held up across the real customer journey — check-in, lounge, boarding, in-flight and beyond.
An ethnographic audit of 27 accompanied flights surfaced immediate quick wins, mapped the full emotional journey, and shaped longer-term BX initiatives.
Global segmentation, brewed locally.
A global coffee segmentation model was too generic to be actionable — it needed local relevance to actually inform decisions.
Localized segments revealed region-specific benefits sought, lifting stakeholder adoption and contributing directly to sales growth.
Naming architecture for a fresh start.
A newly-funded start-up was struggling to convert prospects — confusion at a product architecture level meant the market didn't understand the offer.
A Naming Generator process delivered a master brand, app and product names that improved sales conversations and made the offer easy to refer.