Our people

The specialists in brand science and
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Headquartered in Australia and with teams across the USA and UK, our housemates are a diverse team of brand strategists, insight specialists, data analysts and growth consultants.

2011

Est.

B‑Corp

Certified

4‑Day

Work week

Our values

The 4 values
we live and breathe by.

01Awesome Positivity

The energy that starts every brief, every conversation, every room. We bring genuine enthusiasm to the work — not performative optimism, but the kind of forward-leaning curiosity that makes hard problems feel worth solving.

02Courageous Discovery

We go where the data leads, even when it challenges what was expected. Courageous discovery means asking the uncomfortable question, pursuing the unexpected finding, and never letting familiarity dull the search for truth.

03Meaningful Kindness

Care that runs deeper than the work. We look out for each other, for our clients, and for the communities our work touches. Kindness here isn't soft — it's the commitment to do things that actually matter.

04Extraordinary Pride

We hold ourselves to a standard that goes beyond adequate. Extraordinary pride is the quality of thinking and craft that separates signal from noise — and the reason clients keep coming back.

The team

Peter Drinkwater

Peter Drinkwater

Founder / Group CEO

Nick Palmer

Nick Palmer

CEO

Lucie Holliday

Lucie Holliday

Director

Megan Smith

Megan Smith

Director

Laura De Laine

Laura De Laine

Associate Director

Gabriela Eisenhuth

Gabriela Eisenhuth

Associate Director

Andy Shen

Andy Shen

Associate Director — Data Analytics & Insights

Minna Zhang

Minna Zhang

Senior Brand Strategist

Eline Jansen

Eline Jansen

Senior Brand Strategist

Anna Gregoric

Anna Gregoric

Brand Strategist

Peter Tatnell

Peter Tatnell

Brand Strategist

Noah Watson

Noah Watson

Brand Strategist

Jerry Vunich

Jerry Vunich

Brand Strategist

Gabriel Castillo

Gabriel Castillo

Brand Analyst

We are pioneers of the 4-day work week since 4/4/2022.