'I can’t carry it for you, but I can carry you.'

Peter was drawn to market research through his avid passion for research, problem solving, and a keen eye for detail. He has worked in a truly broad range of research roles, from studying the Gorillas at Taronga Zoo Sydney through to conducting social impact research on large infrastructure projects, and has published his own systematic review paper on whether Virtual Reality Technology can be used to improve our health. Peter’s keen interest for what makes people and societies tick was further developed while earning his Bachelor of Psychology (Honours Class 1).