Driven by a passion to unlock the insights behind human behaviour and to use this for good, Haneefa’s goal is to find ways to help her clients genuinely better understand and deliver to their customer’s needs. Despite Haneefa’s love of numbers, her natural curiosity has built expertise across both qualitative and quantitative research, honing her skills in Australia and the UK. She approaches research like a puzzle, looking at the full picture to reveal actionable strategic insight and takes pride in working with her clients to land and absorb them within the business.