Consultants: Our Housemates

HEADS OF HOUSEHOLD

  • Peter Drinkwater

    Group CEO

    The founder of House of Brand Group, Pete is an accredited Master Brand Coach and one of the most sought-after brand planners, researchers and consultants in consumer behaviour, marketing and CX. He began his career in corporate finance valuing brands on balance sheets, and then transitioned into the...

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  • Nick Palmer

    Chief Strategy Officer

    Nick is a career brand and communications researcher and strategist, and recognised specialist in measuring advertising effectiveness, with global experience in agencies ranging from Millward Brown to Hall & Partners. Through his role as Chief Strategy Officer at HOB, Nick relentlessly pursues breakthrough...

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  • Elise Adams

    Director

    Elise’s experience of differing cultural ideas of ‘normal’ shaped her deep interest in anthropology, which she parlayed into tutoring at both ANU and the University of Sydney. Her decade-plus career in qualitative and quantitative market and social research was sparked by curiosity about how the...

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HOUSEMATES

  • Angus Boulton

    Brand Analyst

    Angus has long been interested in the idea of names and logos and what they impart, since his teen years figuring out what to spend his allowance on. Angus enjoys digging for the creative reasons behind the numbers and has a particular interest in digital media and how brands stay relevant culturally...

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  • Rebecca Dreggs

    Brand Strategist

    Bec brings her marketing and events management background and skills to research client project management. Initially starting at House of Brand in finance, she moved into research first with brand analysis and now strategy. Rebecca prides herself on attention to detail and conscientiousness. She holds...

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  • Lucy Farrell

    Senior Brand Strategist

    Lucy’s love of movies and the entertainment industry brought her to research, using her qualitative and quantitative skills across a variety of entertainment agencies and clients in London, Paris, New York and more recently Australia. Her fluency in French and Italian and associated love for their...

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  • Gabriela Glassock

    Senior Brand Strategist

    A versatile, action-based and challenge-oriented problem solver, Gab blends qualitative and quantitative research skills gained in the UK and Australia with a love of numbers to bring an objective, evidence-based yet agile approach to telling stories and driving decisions. Gab’s communications skills...

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  • James Hughes

    Brand Analyst

    Adventure-loving, ethically-minded James’ interest in research springs from time spent both as a radio reporter ‘digging around for stories’ and from his involvement in mental health organisations where a wealth of statistics belies a lack of human, emotion-based research. A long-time observer...

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  • Isabelle Kastengren

    Senior Brand Analyst

    Isabelle’s interest in being behind the lens in making documentaries lends itself both to an objective consulting viewpoint and a lifelong interest in the media, now expressed in brand communications research and testing. Her love of writing and interest in brand equity translates to drawing conclusions...

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  • David Le

    Senior Data Analyst

    Affectionately known as ‘Dave le Data’, David blends a longstanding interest in social psychology with a background in numbers and data analysis. He joined House of Brand after several years at online survey fieldwork supplier i-Link. David’s knowledge of the quantitative research ‘supply chain’,...

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