'Men and women are moved by tides much fiercer than you can imagine.'

Lucie has always had a passion for both words and numbers, and as a market researcher with 20 years experience has built a career around combining qualitative and quantitative data into compelling stories for her clients that drive evidence-based decisions. While she has worked both in the UK and Australia, the research she has conducted for a wide range of blue-chip companies has taken her all over the world, and she is interested in both cultural differences and fundamental human similarities. She is fascinated by human nature and how it translates into consumer behaviours; with a particular expertise in understanding how relationships between people and brands are created and evolve. She holds a Masters degree from the University of Cambridge.