'“I decided to see every problem as the opportunity to find a solution.'

Minna is a holistic dualist researcher with expertise in managing complex integrated quantitative and qualitative studies across a range of different sectors, including health, finance, telecommunications, government, and more. Her experiences at both global and independent agencies have developed her passion to drive better business practices, which has sparked deliveries of successful strategic outcomes with client-friendly storytelling and insight-led results. Minna holds a Bachelor of Commerce and Arts, specialising in Marketing Science, which she uses to find the story within both data and words.