'Try not. Do. Or do not. There is no try'

Zac’s natural problem-solving skills and keen interest in consumer behaviour have driven him into the dynamic field of Market Research. With a background in Brand and Event Activation, as well as a Bachelor’s degree in Marketing and Consumer Insights from Macquarie University, Zac leverages his expertise in market trends to craft perceptive and insightful business strategies. Zac’s deep-rooted passion for music has not only fuelled his creative side but has fostered a strong attention to detail, enhancing his ability to accurately assist brands with confidence.