HOB has been running the brand and advertising tracking for one of the biggest supermarkets in the APAC region for over 8 years.  During this time a number of macro-environmental and competitive challenges were faced including the entry of Aldi into the market as a strong challenger.

The brand tracking insights over this time have gained a high level of prominence across the business in guiding strategic decision making at a brand, store, online and CX level.  The results have guided footprint expansion and same store sales growth that has outstripped competitors in the same period and re-established a strong emotional bond between the retailer and shoppers.