Brands need to be chunked, not stretched
- January 4, 2020
- Posted by: admin
- Category: Insights
In our advanced Brand NLP training, we learn that humans can only consciously grasp 126 bits per second out of 2m bits of data. Humans are experts at screening out anything that is incremental. As such, brands need to be chunked to break these perception thresholds. If you don’t make a big splash, no one notices that you have done anything at all. Contact us to find out more.