James HughesSenior Brand Analyst
Adventure-loving, ethically-minded James’ interest in research springs from time spent both as a radio reporter ‘digging around for stories’ and from his involvement in mental health organisations where a wealth of statistics belies a lack of human, emotion-based research. A long-time observer of brands, logos and hallmarks of visual identity, he is intrigued by how brands can retain relevance through authenticity and accountability. James holds a Bachelor of Business majoring in Management and Statistics from the University of Technology Sydney.
‘CARPE DIEM. SEIZE THE DAY. LIFE IS EXTRAORDINARY.’