Elise’s experience of differing cultural ideas of ‘normal’ shaped her deep interest in anthropology, which she parlayed into tutoring at both ANU and the University of Sydney. Her decade-plus career in qualitative and quantitative market and social research was sparked by curiosity about how the sportswear brands associated with her hobbies of snowboarding and surfing are worn as badges of identity – the cultural, power and identity implications of how we display what we consume. Elise holds a Ph.D in Cultural Anthropology from the Australian National University, and a Masters in Cultural Anthropology from McGill University in Montreal, Canada and she is the recipient of a Rotary International Ambassador Scholarship.

Arash is a result-driven, process-oriented market researcher with over 12 years of experience in designing, managing, and leading research projects predominantly in the FMCG sector. Arash holds an MBA degree in multimedia marketing and analytics and a PhD in business from Macquarie University. He has consulted a wide range of well-known domestic and international brands such as Dior, L’Oréal, Mecca, David Jones and Myer. Arash is passionate about research and data analytics. He is well versed in both qualitative and quantitative methods and is always on the lookout for the advanced and emerging analytics to harness their power for brands to grow.

A versatile, action-based and challenge-oriented problem solver, Gab blends qualitative and quantitative research skills gained in the UK and Australia with a love of numbers to bring an objective, evidence-based yet agile approach to telling stories and driving decisions. Gab’s communications skills gained from sports coaching translate readily into client relationship building and report writing. Something of an overachiever, she received the University of Technology Sydney’s University Medal for the Honours year of her Bachelor of Business degree, and has competed at an international level in Oztag.

Megan started her research career at Hall & Partners in London, spending her initial years learning the fundamentals of solid quant research. Since moving to Sydney, Megan has worked for independent agencies who pride themselves on delivering strategic advantage to clients, across all categories & disciplines of research.

The founder of House of Brand Group, Pete is an accredited Master Brand Coach and one of the most sought-after brand planners, researchers and consultants in consumer behaviour, marketing and CX. He began his career in corporate finance valuing brands on balance sheets, and then transitioned into the fascinating world of consumer insights and the science of emotion. A frequent keynote speaker, author, film producer and commentator on brands and consumer trends, Pete has been a lecturer in Marketing at the University of New South Wales, has a Graduate Diploma in Applied Finance and Investment, a Masters in Screen Business and is undertaking a PhD in Cognitive Psychology.

Nick is a career brand and communications researcher and strategist, and recognised specialist in measuring advertising effectiveness, with global experience in agencies ranging from Millward Brown to Hall & Partners. Through his role as Chief Strategy Officer at HOB, Nick relentlessly pursues breakthrough brand insights for clients, as well as leading the pioneering and development of the HOB offer. Nick holds a Bachelor of Science in Marketing from Lancaster University, UK.