Driven by a passion to unlock the insights behind human behaviour and to use this for good, Haneefa’s goal is to find ways to help her clients genuinely better understand and deliver to their customer’s needs. Despite Haneefa’s love of numbers, her natural curiosity has built expertise across both qualitative and quantitative research, honing her skills in Australia and the UK. She approaches research like a puzzle, looking at the full picture to reveal actionable strategic insight and takes pride in working with her clients to land and absorb them within the business.

Lucie has always had a passion for both words and numbers, and as a market researcher with 20 years experience has built a career around combining qualitative and quantitative data into compelling stories for her clients that drive evidence-based decisions. While she has worked both in the UK and Australia, the research she has conducted for a wide range of blue-chip companies has taken her all over the world, and she is interested in both cultural differences and fundamental human similarities. She is fascinated by human nature and how it translates into consumer behaviours; with a particular expertise in understanding how relationships between people and brands are created and evolve. She holds a Masters degree from the University of Cambridge.

Ewa has over 15 years of experience in the research and insights industry, both in Europe and Australia.
Growing up in Poland, her interest in social sciences was sparked by democratic and economic transformation of her home country. During her career she has designed and coordinated a number of complex research projects informing behaviour change campaigns, communication evaluation and concept testing.
She holds a Masters in Sociology, BSc in Business, Postgraduate Diploma in Brand Management and Diploma of Project Management and is accredited as a Qualified Professional Researcher (QPR) by the Research Society.

A versatile, action-based and challenge-oriented problem solver, Gab blends qualitative and quantitative research skills gained in the UK and Australia with a love of numbers to bring an objective, evidence-based yet agile approach to telling stories and driving decisions. Gab’s communications skills gained from sports coaching translate readily into client relationship building and report writing. Something of an overachiever, she received the University of Technology Sydney’s University Medal for the Honours year of her Bachelor of Business degree, and has competed at an international level in Oztag.

Megan started her research career at Hall & Partners in London, spending her initial years learning the fundamentals of solid quant research. Since moving to Sydney, Megan has worked for independent agencies who pride themselves on delivering strategic advantage to clients, across all categories & disciplines of research.

The founder of House of Brand Group, Pete is an accredited Master Brand Coach and one of the most sought-after brand planners, researchers and consultants in consumer behaviour, marketing and CX. He began his career in corporate finance valuing brands on balance sheets, and then transitioned into the fascinating world of consumer insights and the science of emotion. A frequent keynote speaker, author, film producer and commentator on brands and consumer trends, Pete has been a lecturer in Marketing at the University of New South Wales, has a Graduate Diploma in Applied Finance and Investment, a Masters in Screen Business and is undertaking a PhD in Cognitive Psychology.

Nick is a career brand and communications researcher and strategist, and recognised specialist in measuring advertising effectiveness, with global experience in agencies ranging from Millward Brown to Hall & Partners. Through his role as CEO at HOB, Nick relentlessly pursues breakthrough brand insights for clients, as well as leading the pioneering and development of the HOB offer. Nick holds a Bachelor of Science in Marketing from Lancaster University, UK.