Zac’s natural problem-solving skills and keen interest in consumer behaviour have driven him into the dynamic field of Market Research. With a background in Brand and Event Activation, as well as a Bachelor’s degree in Marketing and Consumer Insights from Macquarie University, Zac leverages his expertise in market trends to craft perceptive and insightful business strategies. Zac’s deep-rooted passion for music has not only fuelled his creative side but has fostered a strong attention to detail, enhancing his ability to accurately assist brands with confidence.

Combining a fusion of creativity and analytical experience, Tasia’s background in marketing and law has led her to a career in market research. Her mission is to enhance strategic insights by leveraging a cultural and storytelling perspective. With four years of diverse marketing experience, ranging from TikTok to the University of Sydney, Tasia believes that the path to driving meaningful impact for brands lies in genuinely understanding the consumer. To do this, she engages with trends, data analysis, and social listening, to unlock consumer behaviour and deliver invaluable insights to elevate brand strategies.

Minna is a holistic dualist researcher with expertise in managing complex integrated quantitative and qualitative studies across a range of different sectors, including health, finance, telecommunications, government, and more. Her experiences at both global and independent agencies have developed her passion to drive better business practices, which has sparked deliveries of successful strategic outcomes with client-friendly storytelling and insight-led results. Minna holds a Bachelor of Commerce and Arts, specialising in Marketing Science, which she uses to find the story within both data and words.

Anna’s career commenced in a large multinational brand where she realised her combined passion for projects and insights. Moving directly into Market Research enabled her to forge a career in transforming brand data into actionable strategic insights. Anna has led complex trackers for large media and entertainment companies, as well as working on many bespoke research pieces in the sporting industry. Anna enjoys building strong relationships with clients, believing interaction and immersion helps to better understand the business research goals.

Peter was drawn to market research through his avid passion for research, problem solving, and a keen eye for detail. He has worked in a truly broad range of research roles, from studying the Gorillas at Taronga Zoo Sydney through to conducting social impact research on large infrastructure projects, and has published his own systematic review paper on whether Virtual Reality Technology can be used to improve our health. Peter’s keen interest for what makes people and societies tick was further developed while earning his Bachelor of Psychology (Honours Class 1).

Anna’s love of problem solving and understanding consumer behaviour led to her interest in marketing research. She has enjoyed working with many multinational companies across a variety of industries to provide insightful and practical interpretations of research results that enable them to build their brands with confidence.
Anna has a passion for learning and education and is always looking for a new challenge. Anna holds a Bachelor of Business, graduating with first-class honours. She has also completed a Masters by Research in Marketing at the Ehrenberg-Bass Institute where she developed an enthusiasm for research and writing.

Andy is a highly attentive, detail orientated problem solver with 4 years of experience running data analytics in market research and 3 years of experience in applied statistics.
He has worked with many Australian organisations across industries such as finance, government policy, aviation, environment and more. His expertise extends to consulting, having managed projects end to end, liaising directly with c-suite executives to achieve success in driving business growth and reputational reform.

‘CURIOUSER AND CURIOUSER’

Fascinated with storytelling from a young age, Grace was drawn to research and how it can be used to convey human stories and experiences. Starting as a research project coordinator in London, Grace learned the ins and outs of quantitative and qualitative research, working with a variety of clients in a range of sectors. Her interest in the arts has resulted in a particular specialism in the music and entertainment sector. A keen
problem solver, she enjoys working with clients to find creative research solutions to inform impactful strategic insights.

Jason is passionate about new technology and software. He graduated with a Bachelor of Information Systems degree from UNSW. With all the knowledge learnt, Jason always likes to find the most efficient way to solve problems. He has 2 years’ experience working as a Data Analyst in the market research industry and has developed analytical skills using Q, SPSS and Excel, clients including TfNSW and IAG.

Aaron is a passionate researcher with over 15 years’ experience, working in both Australia and the UK. He began his career with Kantar Media in London before moving to Melbourne in 2012 and joining Nielsen. Best practice quantitative research has been Aaron’s strength, designing and managing consumer research across a range of industries, including FMCG, Automotive and Finance. He holds a degree in Sports Management with Business Administration and has been a keen footballer for many years.