Data was a later love for Daniel, whose background is more in humanities and social sciences, including writing fiction. As it turns out, drafting up Excels about your favourite hobbies is a slippery slope to becoming a data guy. Daniel hopes to break through the clichés of “Arts kid” vs “STEM major” and bring out the beauty behind numbers and the data behind the arts. He brings a passion for social justice and sustainability into his role as a data analyst. Daniel holds a Bachelor of Commerce/Bachelor of Arts from the University of Sydney, majoring in Finance, Economics, and English.

Fascinated with storytelling from a young age, Grace was drawn to research and how it can be used to convey human stories and experiences. Starting as a research project coordinator in London, Grace learned the ins and outs of quantitative and qualitative research, working with a variety of clients in a range of sectors. Her interest in the arts has resulted in a particular specialism in the music and entertainment sector. A keen
problem solver, she enjoys working with clients to find creative research solutions to inform impactful strategic insights.

Phoebe’s appreciation of human behaviour sparked her interest in brand communications and advertising. She enjoys thinking critically and applying creative solutions when engaging with complicated problems. Phoebe’s flexible and approachable ethos is reflected as she works closely with clients, collating and refining consumer data to deliver meaningful insights. Phoebe holds a Bachelor of Commerce in Marketing and Management.

Isabelle’s interest in being behind the lens in making documentaries lends itself both to an objective consulting viewpoint and a lifelong interest in the media, now expressed in brand communications research and testing. Her love of writing and interest in brand equity translates to drawing conclusions on the reasons behind consumer data. Isabelle holds a Bachelor in Communication and Media studies, and majored in Advertising and Film.

Adventure-loving, ethically-minded James’ interest in research springs from time spent both as a radio reporter ‘digging around for stories’ and from his involvement in mental health organisations where a wealth of statistics belies a lack of human, emotion-based research. A long-time observer of brands, logos and hallmarks of visual identity, he is intrigued by how brands can retain relevance through authenticity and accountability. James holds a Bachelor of Business majoring in Management and Statistics from the University of Technology Sydney.

Bec brings her marketing and events management background and skills to research client project management. Initially starting at House of Brand in finance, she moved into research first with brand analysis and now strategy. Rebecca prides herself on attention to detail and conscientiousness. She holds tertiary qualifications in both Marketing and Event Management. 

Rachael’s natural curiosity paired with marketing experience in large multi-national companies sparked her interest in consumer research that builds brands to be their best. She is passionate about the performing arts, an industry that she has been a part of for over 15 years. A lover of numbers and patterns, she is not afraid to dive in head-first and hunt for strategic solutions. She also prides herself on her project and time management skills. Rachael holds a Bachelor of Commerce in Marketing & Management from Macquarie University.