HEADS OF HOUSEHOLD
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Peter Drinkwater
FounderThe founder of House of Brand Group, Pete is an accredited Master Brand Coach and one of the most sought-after brand planners, researchers and consultants in consumer behaviour, marketing and CX. He began his career in corporate finance valuing brands on balance sheets, and then transitioned into the...
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Nick Palmer
CEONick is a career brand and communications researcher and strategist, and recognised specialist in measuring advertising effectiveness, with global experience in agencies ranging from Millward Brown to Hall & Partners. Through his role as CEO at HOB, Nick relentlessly pursues breakthrough brand insights...
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Lucie Holliday
DirectorLucie has always had a passion for both words and numbers, and as a market researcher with 20 years experience has built a career around combining qualitative and quantitative data into compelling stories for her clients that drive evidence-based decisions. While she has worked both in the UK and Australia,...
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Ewa Poczman
DirectorEwa has over 15 years of experience in the research and insights industry, both in Europe and Australia. Growing up in Poland, her interest in social sciences was sparked by democratic and economic transformation of her home country. During her career she has designed and coordinated a number of complex...
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Megan Smith
DirectorMegan started her research career at Hall & Partners in London, spending her initial years learning the fundamentals of solid quant research. Since moving to Sydney, Megan has worked for independent agencies who pride themselves on delivering strategic advantage to clients, across all categories & disciplines...
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Gabriela Glassock
Associate DirectorA versatile, action-based and challenge-oriented problem solver, Gab blends qualitative and quantitative research skills gained in the UK and Australia with a love of numbers to bring an objective, evidence-based yet agile approach to telling stories and driving decisions. Gab’s communications skills...
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Haneefa Buckley
Associate DirectorDriven by a passion to unlock the insights behind human behaviour and to use this for good, Haneefa’s goal is to find ways to help her clients genuinely better understand and deliver to their customer’s needs. Despite Haneefa’s love of numbers, her natural curiosity has built expertise across both...
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HOUSEMATES
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Aaron Cooper
Senior Brand StrategistAaron is a passionate researcher with over 15 years’ experience, working in both Australia and the UK. He began his career with Kantar Media in London before moving to Melbourne in 2012 and joining Nielsen. Best practice quantitative research has been Aaron’s strength, designing and managing consumer...
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Laura De Laine
Senior Brand StrategistLaura has worked across all aspects of market research for over a decade, where she has developed her passion for turning data and customer and market feedback into strategic business insights for her clients. She is an experienced qualitative and quantitative researcher, having worked across a wide...
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Jason Fung
Data AnalystJason is passionate about new technology and software. He graduated with a Bachelor of Information Systems degree from UNSW. With all the knowledge learnt, Jason always likes to find the most efficient way to solve problems. He has 2 years’ experience working as a Data Analyst in the market research...
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Anna Gregoric
Brand StrategistAnna’s love of problem solving and understanding consumer behaviour led to her interest in marketing research. She has enjoyed working with many multinational companies across a variety of industries to provide insightful and practical interpretations of research results that enable them to build their...
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Tasia Kuznichenko
Brand StrategistCombining a fusion of creativity and analytical experience, Tasia’s background in marketing and law has led her to a career in market research. Her mission is to enhance strategic insights by leveraging a cultural and storytelling perspective. With four years of diverse marketing experience, ranging...
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Zac Murray
Brand AnalystZac's natural problem-solving skills and keen interest in consumer behaviour have driven him into the dynamic field of Market Research. With a background in Brand and Event Activation, as well as a Bachelor's degree in Marketing and Consumer Insights from Macquarie University, Zac leverages his expertise...
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Grace Nicholls
Brand Strategist'CURIOUSER AND CURIOUSER' Fascinated with storytelling from a young age, Grace was drawn to research and how it can be used to convey human stories and experiences. Starting as a research project coordinator in London, Grace learned the ins and outs of quantitative and qualitative research, working...
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Andy Shen
Senior Data AnalystAndy is a highly attentive, detail orientated problem solver with 4 years of experience running data analytics in market research and 3 years of experience in applied statistics. He has worked with many Australian organisations across industries such as finance, government policy, aviation, environment...
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Peter Tatnell
Brand AnalystPeter was drawn to market research through his avid passion for research, problem solving, and a keen eye for detail. He has worked in a truly broad range of research roles, from studying the Gorillas at Taronga Zoo Sydney through to conducting social impact research on large infrastructure projects,...
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Anna Townshend
Brand StrategistAnna’s career commenced in a large multinational brand where she realised her combined passion for projects and insights. Moving directly into Market Research enabled her to forge a career in transforming brand data into actionable strategic insights. Anna has led complex trackers for large media...
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Rachael Turner
Brand StrategistRachael’s natural curiosity paired with marketing experience in large multi-national companies sparked her interest in consumer research that builds brands to be their best. She is passionate about the performing arts, an industry that she has been a part of for over 15 years. A lover of numbers and...
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Minna Zhang
Minna is a holistic dualist researcher with expertise in managing complex integrated quantitative and qualitative studies across a range of different sectors, including health, finance, telecommunications, government, and more. Her experiences at both global and independent agencies have developed her...
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