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  • A brand grows great when marketers plant trees whose shade they know they shall never sit in

    • March 11, 2020
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    • Category: Insights
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  • CX must stop commoditising the customer

    • February 19, 2020
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    • Category: Insights
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  • Brands need to be chunked, not stretched

    • January 4, 2020
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    • Category: Insights
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  • Signalling in the fragmented digital advertising age

    • December 16, 2019
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    • Category: Insights
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  • Nobody actually wants the most innovative soup

    • December 7, 2019
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    • Category: Insights
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  • A Brand is the stored value of future sales

    • December 2, 2019
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    • Category: Insights
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